Adikteev is an adtech startup that previously acquired
In other words, Adikteev looks like a complete mobile marketing platform to targets users at all steps. Around 100 people work for Adikteev in Paris, Berlin, and more recently New York and San Francisco.
With today’s funding round, Adikteev wants to grow in the U.S. In particular, the startup can predict the lifetime value of a user and adjust advertising bidding price accordingly. This way, if an intensive user stopped using your app, you can allocate more advertising budget on this user to bring them back.
Overall, Adikteev has worked with 500 clients to create 3,000 campaigns. Customers include Audible, Marvel, Yelp, CCM Benchmark and others.
As for all adtech companies, data and reach are key. Adikteev is competing with advertising giants and has done a good job so far. Let’s see if it can manage to grow on its own and acquire smaller companies on the way or if it’ll end up getting acquired by a bigger company.