As the augmented reality industry slowly matures and those within it look to realize the path to ubiquity that they have been preaching, it turns out that they’re showing more appreciation for the vision that Google laid out years ago with its Glass headset.
The startup announced today that it has raised $17 million in a Series A round led by Columbia Ventures Corporation. Lowery says his company has already sold thousands of headsets and did $2 million in revenue in 2017, and that he believes it can do $20 million in 2018. A big focus of the outside funding will be to expand the company’s sales and marketing teams.
RealWear CEO Andy Lowery previously was the
“There’s a lot of confusion in the AR space,” Lowery told TechCrunch. “It’s filled with a lot of technologists that aren’t familiar with industry in general.” Lowery spent six years working at Raytheon, leading the company’s Electronic Warfare division.
Lowery says that he believes that systems like RealWear’s offer more benefits to the maintenance/repair/operation segment of industrial processes, while the more complex AR headsets adorned with spatially aware sensors are better-suited for manufacturing.
Another thing RealWear’s tech has going for it is its spartan simplicity, rather than creating a piece of beta tech that you can talk to like your friend and navigate with 3D interface wizardry, RealWear is focused on interfaces that don’t require too much imagination (or training) to navigate. You just say the menu item that you want to select and that’s it. It’s nothing particularly sexy but it also isn’t particularly confusing and it allows for higher accuracy even when users are in particular noisy scenarios.
The RealWear HMT-1 is